Social Media Marketing

Our Digital Marketing Strategy Process

We assist you in developing an effective strategy so that your efforts yield a higher return on investment.

Objectives

The first stage is where we collaborate to define objectives and KPIs. This ensures that our efforts are focused on achieving your business goals so that you can measure them in the long run. By establishing measurable objectives from the start, we’ll be able to make informed decisions about where to spend your resources (time and money) at each stage of the process. We ensure that the KPIs we agree on are measurable, relevant, realistic, and time-bound. Then, we use these metrics as benchmarks throughout the campaigns’ life cycles and adjust based on performance.

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Audit

Second, we audit your current digital presence to identify areas for improvement and points of strength (SWOT). This allows us to better understand your company and identify areas of digital marketing, where we can add value based on your knowledge of your customers and market. As a result, rather than relying solely on subjective opinions or intuition, we are better able to make informed decisions about which strategies are most likely to succeed. You will receive a comprehensive report on your company’s performance in SEO, social media marketing, paid advertising campaigns, and other areas. Based on that, we’ll make actionable suggestions to boost traffic, conversions, and revenue.

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Research

If you want to improve your digital marketing strategy, you need to know what your competitors are doing. We gather information about how your competitors perform online and use it to develop an effective strategy for growing your own business. You can gain insight into how they design their website or app by studying how they interact with their customers and what kind of customer experience they provide, inspiring changes that make yours even better. Furthermore, you may learn about new features or services that would benefit your own business! And, if there are any areas where they fall short of you, this information will give you a leg up on them when pitching for future clients.

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Strategy

This is where we develop your digital strategy based on the integrated elements from the previous steps. We provide you with a strategy for increasing brand awareness in order to reach more people, engage them, and convert them into customers. We’ll work with you one-on-one to develop a customized plan based on your business model, target audience, marketing channels, and business objectives. It outlines how you intend to achieve your business objectives, including where and when to use paid advertising campaigns, social media strategies, blog posts, organic traffic, and other tactics. It also includes an analysis of what competitors are doing in their digital efforts, both good and bad, so you can avoid and learn from their mistakes.

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Execution

During this stage of our process, we’ll assist you in getting the most out of every dollar spent on a digital marketing campaign by assisting you in making sense of all the available data so that we can find the best ways to reach your target audience and promote your products or services. This is the stage at which we bring everything together and bring our digital marketing efforts to life. Based on your strategy document, we assist you in creating all necessary assets such as a landing page, digital ads, website design, content creation (blog posts, e-books), email marketing campaigns/newsletter blasts, and more.

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